Analyzes digital product performance across web properties using Adobe Analytics, Google Analytics, tagging systems, statistical modeling, and data visualization. Develops measurement requirements, tracking specifications, dashboards, and actionable insights for product and marketing teams. Troubleshoots tags and data collection, supports experimentation and quality assurance, establishes analytics standards, and mentors analysts while communicating findings to stakeholders.

Provide technical leadership to design, develop, integrate, and support enterprise customer-data solutions using Salesforce Data Cloud and related cloud, API, and streaming technologies. Mentor junior engineers, collaborate with stakeholders, perform root cause analysis, and document solutions across front-end, back-end, and data layers.