Own the self-serve customer growth strategy from signup through paid conversion. Analyze funnels, cohorts, retention, segmentation, and user paths to identify activation opportunities and recommend measurable product and go-to-market improvements. Assess competitors, model market opportunities, advise on pricing and packaging, and communicate product insights to senior leaders and cross-functional teams across global time zones.

Support new users with Campaign Monitor onboarding, help them launch initial campaigns, and conduct outbound outreach to marketing agencies. Follow up with inbound leads, identify expansion opportunities, maintain accurate CRM records, and route qualified prospects to sales representatives or account executives. Participate in training, role plays, coaching, and cross-functional collaboration with Marketing, Customer Success, and Sales.