Leads brand strategy execution, integrated marketing campaigns, paid media planning, agency partnerships, volunteer engagement initiatives, and Alzheimer's awareness campaigns. Guides content development across earned, social, and direct marketing channels; oversees collateral and campaign production; manages budgets, timelines, performance reporting, and brand consistency while advising internal and external partners.

Build and deploy AI agents, automations, and tools that transform organizational processes. Embed with teams to map workflows, deliver time-boxed solutions using Claude and related platforms, measure business value, document and hand off production-ready systems, troubleshoot during stabilization, and create reusable patterns. Partner with AI Platform Operations, IT, risk, and staff while ensuring responsible handling of sensitive data and teaching teams to maintain solutions.