Leads integrated full-funnel marketing strategies for B2B clients, including positioning, ICP definition, go-to-market planning, demand generation, campaign integration, SEO, AEO, and AI-driven discovery. Owns client strategy, workshops, performance measurement, conversion optimization, and executive reporting. Collaborates with SEO, paid media, content, product, development, and project teams to connect marketing activity with pipeline, MQL, CAC, ROAS, and broader business outcomes.

Manage HubSpot-focused client relationships and technical projects across multiple accounts. Oversee project timelines, capacity planning, resource allocation, budgets, and cross-functional teams to ensure successful delivery and client satisfaction.

Lead paid media strategy across Google, Meta, LinkedIn, and Reddit. Own campaign planning, execution, testing, optimization, and creative direction. Build AI-driven workflows, use APIs for programmatic account work, analyze performance with Google Analytics/HubSpot/Databox, and present strategic recommendations to clients.