Generates qualified sales pipeline by researching and prospecting law firms through cold calls, personalized email, and LinkedIn. Conducts consultative discovery, qualifies firms based on practice areas, marketing goals, intake capabilities, case values, and markets, then schedules meetings for Business Development Executives. Maintains prospect records and outreach activity in Salesforce, collaborates on messaging and targeting, and supports effective opportunity handoffs.

Own paid social strategy, budgets, campaign execution, optimization, creative testing, landing-page collaboration, measurement, and reporting across Meta and TikTok. Manage lead-generation campaigns for legal brands serving English- and Spanish-speaking consumers. Optimize toward downstream outcomes such as qualified leads and retained cases using offline conversion data and Conversions API. Ensure advertising compliance, conduct QA, evaluate emerging channels, and collaborate with creative, CRO, analytics, and paid search teams.