Lead paid search, paid social, and Amazon advertising for ecommerce growth. Own campaign strategy, execution, optimization, product feeds, forecasting, budgets, promotional planning, and performance analysis. Connect media results to revenue, profitability, inventory, and promotional goals while collaborating with creative, merchandising, ecommerce, technology, and finance teams. The role requires advanced platform expertise, strong analytical and feed-management skills, and hands-on experience managing significant budgets through multiple holiday cycles.