Own paid acquisition across Meta and Google, managing campaigns, budgets, CPA targets, analytics, tracking, landing-page testing, and CRO. Lead a four-person paid team, build AI agents and automations for campaign operations and reporting, and translate performance data into creative briefs. The role also supports product launches, customer acquisition metrics, and funnel optimization across SaaS and B2B campaigns.

Own paid acquisition across Meta and Google, managing budgets, bidding, pacing, and trial CPA targets. Build AI agent workflows for performance monitoring and budget optimization, develop creative briefs, run landing-page and funnel CRO tests, and maintain end-to-end tracking and unit economics. Launch campaigns for new products across self-serve and sales-led funnels while using analytics to improve CAC, payback, LTV, and conversion performance.