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Manage paid social campaigns across Meta, LinkedIn, TikTok, Reddit, and other platforms. Develop media plans, execute and optimize campaigns, manage budgets, validate tracking, analyze large datasets, and produce reports and performance insights. Collaborate with strategy, analytics, creative, project management, and ad operations teams while testing new audiences, ad products, and measurement approaches.

Leads day-to-day project delivery by developing schedules, coordinating resources, tracking budgets and task completion, managing risks and issues, facilitating status meetings, maintaining documentation, reporting progress, and ensuring deliverable quality. The role coordinates internal and external stakeholders across media projects, including digital, traditional, pharmaceutical, advertising, analytics, conferences, print, broadcast, and campaign reporting initiatives.

The role involves leading media strategy and analytics in pharmaceuticals, delivering insights, managing performance reporting, and guiding DTC and HCP strategies while ensuring compliance and data-driven decisions.

The Paid Search Specialist manages and analyzes paid search campaigns, ensuring alignment with client goals, reporting results, and optimizing performance, particularly for regulated industries.

Contractor will design and build marketing analytics dashboards and client reports (Power BI), translate stakeholder needs into visualizations and technical requirements, define measurement frameworks and KPIs, liaise between client delivery and engineering, and improve cross-channel campaign reporting for healthcare/pharma clients.