Leads the hotel's sales and marketing strategy across corporate, group, transient, catering, and local market segments. Develops revenue plans, budgets, forecasts, account strategies, and market positioning while building relationships with businesses, universities, event organizers, and community partners. Leads prospecting, negotiations, and account development; partners with hotel leadership and revenue management to improve profitability. Coaches the sales team, establishes performance standards, measures ROI, and communicates results to ownership and corporate leadership.