Leads Hijack Poker’s marketing strategy, growth, brand, media, lifecycle, and retention programs. Manages the marketing team, agencies, vendors, budget, creative direction, social and influencer initiatives, analytics, compliance, and cross-functional collaboration. Owns player acquisition, engagement, retention, and omnichannel integration between the digital platform and physical poker rooms while introducing AI-enabled marketing workflows.

Leads product strategy, development, and scaling for a digital poker platform and six physical poker rooms. Owns roadmap prioritization, guest onboarding, loyalty, monetization, analytics, experimentation, launches, and platform stability. Builds and mentors product teams while partnering with Engineering, Design, Hospitality, Marketing, Finance, Compliance, and Operations. Drives player acquisition, retention, revenue, regulatory alignment, and integration between online and in-venue experiences.