Leads technology, product, engineering, data, IT, and security strategy across multiple global fitness brands. Owns technology budgets, architecture, vendors, AI governance, cybersecurity, compliance, and digital member experiences. Partners with franchisees to deliver scalable platforms, data insights, international capabilities, and operational efficiencies. Provides executive direction to product and engineering leaders while overseeing technology teams, risk management, system reliability, and major technology investments.

Owns the end-to-end franchise sales cycle for multi-unit development, from self-sourced lead generation through signed agreements and studio openings. Builds relationships with franchise investors, family offices, operators, athletes, and high-net-worth individuals; presents investment models and unit economics; manages complex negotiations; and coordinates with Marketing, Legal, Finance, Real Estate, and Network teams. Partners with the CRO on growth strategy, develops new channels, represents the brand at industry events, and ensures successful deal handoffs.