Build and ship practical AI-powered tools, dashboards, bots, automations, and workflow integrations using Claude and Gemini APIs. Translate operational problems into scoped solutions, connect AI to business systems, iterate based on user feedback, and document every tool with a runbook. Responsibilities include agent and workflow design, MCP connectors, prompt evaluation, regression testing, API cost management, custom coding, and training internal users.

Own paid media strategy and execution, beginning with Meta and expanding across major advertising platforms. Build, launch, optimize, and analyze full-funnel campaigns focused on leads, sales, CAC, ROAS, and profitability. Manage budgets, tracking, attribution, dashboards, reporting, and structured testing. Collaborate with creative, copy, funnel, sales, and coaching teams while recommending platform expansion and using AI to improve efficiency.