Hands-on role building, managing, and optimizing paid social campaigns across major platforms, supporting Google Ads, partnering with Creative and Account teams, executing creator/whitelisting strategies, monitoring performance, reporting insights, and testing new formats to improve results.

Lead social-first creative direction across client accounts: own voice and performance-minded creative, translate media signals into messaging, collaborate with creators, execute fast-turn edits and iPhone-native shoots, leverage AI workflows to generate variations, and ensure paid and organic alignment.

Execute, optimize, and report on paid social campaigns across major platforms. Develop targeting, creative tests, budget pacing, and performance analyses while partnering with clients and internal teams to drive measurable results.