Manage and optimize B2C paid media campaigns across Google, Meta, LinkedIn, and other channels for North American enrollment growth. Own campaign strategy, budget pacing, targeting, testing, funnel performance, reporting, forecasting, and conversion optimization. Collaborate with Sales, Admissions, Creative, Marketing Operations, website teams, and external vendors to improve lead quality, applications, and enrollment outcomes. Coordinate cross-functional projects, nurture initiatives, creative development, and AI-enabled marketing efficiency.