Manages household operations for a busy family, including meal and lunch preparation, childcare backup, errands, laundry, organization, inventory, maintenance scheduling, vendor coordination, pet care, travel support, and home upkeep. The role requires proactive planning, discretion, strong organization, clear communication, and independent decision-making in a household with young children and a new baby.

Own the full demand funnel from website acquisition through lifecycle marketing and conversion. Audit and improve CRM flows, build automations, write email campaigns, optimize landing pages and booking experiences, analyze performance data, and run experiments to increase calls, deposits, and subscriptions. Collaborate with growth leadership across paid media, sales, content, and SEO while keeping customer experiences clear and personalized.