Develops and oversees regional marketing, brand positioning, sales, pricing, and occupancy strategies for senior living communities. Partners with operations and community leaders to drive revenue and occupancy goals, guides sales teams, trains staff, supports recruiting and performance management, manages budgeting recommendations, and reinforces marketing best practices. Uses CRM systems, reporting, market research, advertising resources, and data analysis to improve results. Represents the organization with owners, boards, communities, and corporate stakeholders.