Manage and optimize paid media and performance marketing campaigns across digital and traditional channels. Oversee budgets, pacing, lead-generation partners, testing, audience strategy, attribution, and ROI across U.S. local markets. Analyze performance data, recommend investment shifts, and collaborate with media, brand, creative, website, and CRM teams. Support channels including Google, Meta, YouTube, TikTok, Connected TV, programmatic, television, radio, and out-of-home.