Owns state and district RFP responses and instructional materials adoption submissions from solicitation review through confirmed receipt. Writes persuasive, evidence-backed proposals; interprets requirements; builds compliance matrices and project plans; coordinates cross-functional contributors; verifies materials; manages deadlines and submissions; and improves proposal processes. The role also maintains adoption opportunity calendars, supports bid/no-bid decisions, manages proposal content libraries, tracks outcomes, and applies evaluator feedback to improve future submissions.