Develop and maintain SKU-level demand forecasts for alternative retail and digital channels. Analyze POS data, retailer reports, promotions, seasonality, and forecast errors to improve accuracy and inventory health. Maintain KPI dashboards, support S&OP reviews, collaborate with Sales and Supply Planning, and provide Finance with volume projections. The role requires advanced Excel, forecasting software, analytical skills, and familiarity with digital marketplaces and long-tail retail accounts.