Own the end-to-end patient lifecycle, including booking, attendance, treatment completion, and reactivation. Lead HubSpot automation, segmentation, personalization, testing, KPI reporting, and cross-functional integrations. Establish communication governance, consent architecture, deliverability standards, and compliance with HIPAA, TCPA, CAN-SPAM, and healthcare regulations. Champion AI-enabled predictive modeling and automation while managing and developing a Lifecycle Marketing Manager.