Leads regional marketing and sales strategy for senior living communities and health centers, driving brand positioning, occupancy, revenue, and move-in goals. Oversees marketing plans, sales execution, budgeting, CRM reporting, staff training, recruiting, and performance management. Partners with community executives, operations leaders, corporate teams, advertising partners, and owners to implement data-driven initiatives and strengthen market presence. The role requires extensive senior housing marketing and sales experience and involves 75–100% travel.