Own the day-to-day development, performance, tracking, and optimization of the company website. Build PHP and WordPress pages, templates, landing pages, and forms; manage GA4, Google Tag Manager, HubSpot integrations, SEO, site health, and conversion testing. Ensure accurate CRM data, responsive performance, accessibility, and secure deployments while partnering with marketing, IT, agencies, and compliance teams. Report monthly on traffic, conversions, SEO, and experimentation results.