Supports email, CRM, loyalty, and digital marketing campaigns across client accounts. Responsibilities include campaign setup, personalization, A/B testing, audience segmentation, quality assurance, deployment, asset coordination, reporting, CMS updates, and performance monitoring. The role collaborates with strategists, designers, and developers while exploring AI and emerging tools to improve efficiency and campaign quality.

Develops integrated creative concepts and visual designs across print, digital, social, video, brand identity, and traditional media. Collaborates with copywriters, strategists, producers, and creative teams to create campaigns and brand experiences, present work, manage multiple projects, and maintain high creative standards. Uses AI-enabled creative tools thoughtfully to support concept development and production.