Designs, develops, and optimizes embedded software for Raspberry Pi, NVIDIA Jetson, and ARM-based platforms. Responsibilities include firmware, middleware, device drivers, sensor and peripheral integration, edge computing, computer vision, fault detection, OTA updates, and production lifecycle ownership. The role collaborates across hardware, mechanical, and cloud teams, drives testing and documentation standards, and mentors engineers.

Leads commercial analytics and business intelligence strategy, including executive dashboards, account reporting, revenue and pricing analytics, operational KPIs, forecasting, segmentation, and predictive modeling. Partners with Sales, Finance, Marketing, Operations, and Product to improve revenue, profitability, customer retention, and marketplace performance. Presents insights to executives and customers while managing analytics teams, budgets, vendors, and BI scalability.