Lead and expand strategic retail partnerships with HEB and Brookshire Brothers to drive beverage category volume and profit. Develop and execute customer business plans, consult as a category partner, conduct business reviews, influence senior buyers, coordinate cross-functional Coca-Cola resources, implement initiatives, and meet revenue and operating income targets.

The Director of Integrated Marketing is responsible for leading integrated marketing strategies for Coca-Cola's Advanced Hydration brands. This role involves developing localized marketing programs, managing budgets, and collaborating cross-functionally to drive consumer engagement and measurable results.