Lead email and SMS lifecycle campaigns from strategy to execution using segmentation and predictive analytics. Optimize targeting, measure and improve KPIs (CTR, placed order rate, churn, MRR), QA campaigns, analyze competitors, present to client leadership, and support sales with campaign-driven insights.

Manage and optimize paid social campaigns across Meta, TikTok, and LinkedIn for mid-tier e-commerce clients. Provide performance analysis, reporting, A/B testing, audience segmentation, and strategic recommendations. Serve as primary client contact for up to 12-14 accounts or $50K MRR, handle escalations, mentor junior team members, and contribute to process improvements.