Perform high-volume cannabis menu curation by linking retailers menu items to brand catalog products accurately. Review, interpret, and enter product data using online platforms, meet daily productivity goals, report inconsistencies, follow SOPs, collaborate with teammates, and suggest process improvements while maintaining data security and confidentiality.

Lead strategy and hands-on execution for paid search and intent-driven channels (Google Ads, Microsoft/Bing) to scale first-time shopper acquisition. Own bidding, budget pacing, experimentation (A/B & incrementality), creative testing, compliance in a regulated vertical, and cross-functional planning with Finance, Product, Data, Creative, and Media Operations to drive efficient growth and measurable marketplace impact.