Leads enterprise digital analytics strategy across marketing, pricing, product, and go-to-market functions. Develops AI, automation, experimentation, and advanced analytics capabilities to improve growth, conversion, retention, revenue, and margins. Oversees pricing, marketing, and product analytics while translating complex data into executive recommendations. Builds a scalable analytics organization, governance model, and operating framework, partnering with Digital, Product, Marketing, Finance, Engineering, Data Science, and regional teams.