Executes CRM and lifecycle marketing communications across email, SMS, web, and mobile channels using Braze and related platforms. Builds and maintains customer journeys, automation workflows, triggers, audience segments, and campaign deployments. Performs QA, scheduling, troubleshooting, and launch validation while coordinating timelines and deliverables across lifecycle, creative, data, and technology teams. Maintains operational processes, supports project management, and provides basic campaign reporting and execution insights.