Lead creative strategy and execution for performance and awareness campaigns across static, dynamic, video, and app store assets. Use data and AI tools to test, optimize, and scale creative; build testing calendars, reporting frameworks, and work cross-functionally with ASO, Brand, Creative, Product, and external agencies.

Lead architecture and operation of AWS infrastructure using Terraform, enforce cloud security and SRE best practices, build secure CI/CD with GitHub Actions, own production reliability and incident response, mentor engineering teams, and drive cross-functional platform strategy and automation.