The Business Development Representative initiates sales cycles, qualifies prospects, builds pipeline, and meets activity KPIs through calls, emails, follow-ups, and meetings. The role partners with Account Executives and Account Managers, researches target accounts, maintains accurate CRM records, identifies customer needs, communicates product value, and passes qualified opportunities to field representatives. Strong communication, collaboration, problem-solving, persuasion, organization, and self-motivation are essential.

Manage end-to-end customer renewals, including commercial negotiations, contract terms, forecasting, retention, and revenue growth. Partner cross-functionally with Account Management, Customer Experience, Finance, Support, Service Delivery, and Revenue Operations. Analyze customer accounts to identify up-sell and cross-sell opportunities, improve renewal processes, maintain forecast accuracy, and enhance the customer journey through process improvements and automation.