Lead digital video strategy with emphasis on CTV: plan, launch, measure, optimize programmatic and direct campaigns; oversee DSP selection and execution; manage team, client relationships, and agency education; contribute to growth and new business.

Lead and mentor paid social specialists while developing performance-driven paid social strategies, executing campaigns, partnering with creative and analytics, advising senior clients, and contributing to thought leadership and new business.

Lead and grow the paid search and YouTube practice, developing strategy, mentoring teams, owning cross-channel integration, client relationships, and performance-driven campaign execution across search, shopping, and video.