Leads Amazon content, catalog, product data, and digital shelf strategy across Unilever brands. Owns catalog health, ASIN management, content optimization, SEO, discoverability, conversion, and digital commerce operations. Drives automation, AI-enabled improvements, virtual bundles, and scalable product information processes. Partners with brand, marketing, supply chain, technology, analytics, finance, agencies, and external partners while leading cross-functional transformation initiatives.

Lead and develop a city-based CD sales team to achieve growth targets by executing annual and quarterly plans, targeting restaurant operators and distributors, expanding reach to regional chains and healthcare accounts, managing trade fund investments, and cultivating distributor and customer relationships through coaching, training, and strategic execution.