Own AG1’s customer retention strategy and full subscriber lifecycle, including churn reduction, subscription experiences, lifecycle marketing, cross-sell, upgrades, winback, and retention forecasting. Manage the retention P&L, analyze cohort and campaign performance, oversee vendors, and build a high-performing team. Partner cross-functionally with Finance, Data, Product, Member Experience, and Creative to improve customer lifetime value and recurring revenue.

Operate and maintain marketplace listings and inventory across Amazon and Walmart. Triage operational issues (VTR, MCF, FBA, disbursements, NetSuite mismatches), manage catalog and permissions, run recurring data exports, support compliance/KYC, and contribute to channel reporting and testing roadmaps.

Lead Meta and TikTok paid social acquisition for AG1: build platform architecture and bidding models with agencies, scale multi-million-dollar monthly spend, manage CAC/MER/ROAS, create rapid creative feedback loops to avoid ad fatigue, align acquisition with retention/LTV, and use MTA/MMM and surveys to set performance targets.