Leads Tonal’s brand creative vision and hands-on design across campaigns, product launches, paid media, social, web, email, retail, and events. Establishes visual standards, identity systems, and creative guidelines while partnering with marketing, growth, product, content, agencies, and external talent. The role also builds the internal creative function, mentors designers, manages resources, and translates complex technology and fitness benefits into compelling consumer stories.

Lead Tonal’s fitness talent brand and partnership strategy, managing the external talent agency, developing coach growth roadmaps, evaluating commercial opportunities, and coordinating brand partnerships, campaigns, social activations, events, and appearances. Advise coaches on positioning and opportunities while ensuring alignment with Tonal’s business goals, audience trust, legal requirements, and brand standards. Build scalable workflows, manage campaign delivery, assess agency performance, and collaborate with Marketing, PR, Content, Performance, Legal, and Brand Partnerships.